Getting safety instructions while flying has never been funnier and just goes to show how simple it is to reinvent such an important yet tired tradition and make it feel fresh – well done British Airways!

As much as we know that airline safety videos are important, plenty of us zone out the minute they begin rolling. But airlines are onto the many passengers who don’t pay close attention during the safety videos.

And now, they’re stepping up their game.

For its latest safety video, British Airways has partnered with Comic Relief to get some of the biggest names in Britain to deliver in-flight safety instructions. Their latest video stars Academy Award-nominated Chiwetel Ejiofor, celebrity chef Gordon Ramsay and veteran actors Sir Ian McKellen and Thandie Newton, along with Gillian Anderson and the ever-delightful Rowan Atkinson a.k.a. Mr Bean.

All of them come together to ‘audition’ for a coveted part in British Airways’ safety video in this hilarious sketch.

“It’s extremely important to us that customers engage with our safety video, and involving some of the nation’s most well-known personalities has given us the chance to create something fun that we hope people will watch from start to finish — and remember,” Alex Cruz, the chief executive of British Airways, said in a statement.

The new video, which will begin airing on flights in September, is also designed to raise money for Flying Start, a charity partnership between the airline and Comic Relief.