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The New BA Advert Will Give You The Feels 

British Airways has been flying to India since 1924, and in its most recent ad, celebrates its love of the country with a vignette inspired by a true story.


The emotional tale is titled “Fuelled by Love” and is directed by award-winning screenwriter and director Neeraj Ghaywan; definitely contradicts the overall population (or at least those I have come across) which seem to have always regarded British Airways (BA) as a brand they trust and respect, but also feel is rather cold – as comedian Pam Ann put it:

“They welcome their passengers as if each of them is personally responsible for the death of Princess Diana”.

Personally I see this as something us brits naturally exude as part of our stiff upper lip approach to the world. As a die-hard supporter and frequent flier with BA, I know that although there is some truth to Pam Ann’s joke (mainly down to it being very accurate) but to me, a part of their attraction.

Fuelled By LoveThe New BA Advert Will Give You The Feels

Contrary to this however, I have personally seen on many a flight what this new advert genuinely represents; a caring, professional and very human crew who truly enjoy their jobs and are there to make our flights as comfortable as possible.

Although an ode to India, BA shows how a simple gesture between a flight attendant and a passenger can affect a lifetime of travel – something we can all take a lesson from and apply in our lives.

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