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KENZO World’s Epic Genre Redefining Ad 

Director Spike Jonze has shot a perfume advert for the Japanese brand – the latest in a line of unusual collaborations between indie cinema and the fashion world.


The first few seconds of Spike Jonze’s new advert for Kenzo perfume make you wish you were else where: a beautiful woman, bored in a black-tie world; just what you might expect from a glossy fashion ad. But then she sneaks out, into an empty hall – and then we’re off into the deep end of one of the most uplifting and engaging ads we have had this year.

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