In the ultimate tribute, ASOS has launched a collection inspired by the Princess of Wales’ most iconic outfits, her favourite prints and her love of pearls.


Diana, Princess of Wales, was perhaps best known for her philanthropy and her tumultuous marriage to Prince Charles. But, the beloved princess was also a fashion icon whose signature style influenced a generation of women.

The 17-piece collection was created in collaboration with Sharmadean Reid, the founder of WAH Nails. Naturally, the collection features some ’90s-inspired cocktail dresses; a favourite of the princess.

The collection also features a nod to Princess Diana’s more casual “sloaney” style, which favoured oversized candy-striped shirts.

In an interview with Dazed, designer Sharmadean Reid said that Princess Diana’s fondness for “streetwear” and preppy clothing was a source of inspiration.

We found all these images of Princess Diana in streetwear… she always loved bomber jackets, she actually dressed quite American preppy, she even wore Harvard jumpers.

Little Pink Dress
Little Pink Dress
Little Black Pearl Dress
Little Black Pearl Dress
Sloany Style
Sloany Style
Royal Knitwear
Royal Knitwear

The collection also features modern takes on Diana’s regal style, with slogan knitwear and is now available on ASOS.